[Wien] Google to base ads on surfing behavior

[L. Aaron Kaplan]

FYI: wer nicht von google auf allen adsense seiten getrackt werden  
will...


Begin forwarded message:

> Title: Google to base ads on surfing behavior
> Author: David Meyer
> Source:  ZDNet
> Date Published: 11 Mar 2009
>
> Excerpt:
>
> '....Google is to start serving advertisements to its users based on  
> their browsing habits, the web giant announced on Wednesday.
> "These ads will associate categories of interest — say sports,  
> gardening, cars, pets — with your browser, based on the types of  
> sites you visit and the pages you view," Google's vice president of  
> product management, Susan Wojcicki, wrote on the official Google  
> blog. "We may then use those interest categories to show you more  
> relevant text and display ads."
>
> The new ad-serving system works by downloading a DoubleClick cookie  
> to the user's browser to track their path through various AdSense- 
> using sites.
>
> Google has also released a plug-in for browsers that provides a  
> permanent opt-out from the service.
> See http://www.google.com/ads/preferences/plugin
> .....'